PDF Ebook , by Pete Williams
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, by Pete Williams
PDF Ebook , by Pete Williams
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Product details
File Size: 4032 KB
Print Length: 354 pages
Publication Date: June 7, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B072K2QXD3
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Amazon Best Sellers Rank:
#674,693 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The back-stage temper tantrum of Mickey Mantle speaks volumes on what has become a multi-billion-dollar industry in baseball cards and sports memorabilia.Author Pete Williams shows an angry and bitter Mantle after a 1993 appearance on a national home shopping program that was in conjunction with the MLB All-Star Game festivities put on by Upper Deck - railing about the the host's questions, which may not have helped in pushing his autographed merchandise - and attempting to negotiate the following weekend's appearances for the company into being considered as two events, which will make the Yankee legend closer to accumulating enough dates in the year for his nearly $3 million salary to sign autographs on "exclusive" memorabilia.From the days when baseball cards were used as inserts to secure the packaging of tobacco products to the bubble-gum wars waged by Topps on other companies and a landmark judicial decision in 1980 that opened the doors wide open for a competitive marketplace in baseball card sets, Williams ambitiously covers the bases as he delves into the creation of Upper Deck, an idea from a frustrated card dealer who was tired of buying bogus memorabilia and an inventor who could add a unique identification tag to thwart counterfeiters.While the story is initially driven by an entrepreneurial spirit born in the 1980s, neither of the founders are in the picture a few years later as the company profits explode as it becomes the high-end retailer in sports cards and collectibles through aggressive marketing and the securing of legends with exclusive and lucrative promotional contracts, along with the baggage from any number of controversies and allegations of unsavory business practices and fraud.This is an incredible tale on how a kid's summer pastime became an industry monster that seemed so solid on the outside, but could pop at any time like a bubble blown too large from one small stick of gum. With the shrewd marketing of pop culture and the creation of a unique sports boutique based on its alleged rarity, Williams forges a classic story driven by the dreams of youth....and greed of adults.
This book highlights the rise and fall of the Upper Deck corporation, but really could be broken into 3 parts:1. A quick history of baseball cards and baseball card litigation2. The idea and upstart of the Upper Deck corporation3. The eventual take over of Upper Deck by Richard McWilliam and ensuing (questionable) business practicesThe first part of the book is really fun for those who might have grown up collecting baseball cards. The next couple parts have a fun baseball card part to them, since anyone who collected in the early 90s remembers how awesome Upper Deck was when it came on the seen, but they also have some fun stories about business. Its interesting to see how the inner workings of a really small company are/were handled (albeit from second hand information).I think that people who were active in baseball card collecting in the early 90s and have a little interest in business could find this a really interesting read.
Thankfully, it's finally released on Kindle. Great story on the inner workings of Upper Deck from its founding until 1994. It starts with the history of baseball cards and the founding of Upper Deck. It's a book about great ideas, greed, and greed. Since the story end at the great strike of 1994, it would be great to have a sequel about how Upper Deck survived the big sports card crash that the industry has still never fully recovered from.
Got this for my wife who worked at this company during it's early days. The author's focus on the higher finance and hobby issues sucked everything that might of made this book a success. He should have gotten a little dirty, there was a ton of dirt to be mined from the halcyon days of this company.
I enjoyed the book. Very interesting chronical of the incredible meteoric rise of a new company started by a diverse group people. I had a personal interest in the story because a long time friend was the National Sales Manager.
The first 120 pages or so are a fantastic read on the history of baseball cards. But much like the hobby, the book kind of goes south once they reach 1989 and the arrival of upper deck.
An incredibly deep dive into the inner workings of Upper Deck and the sports card industry. Very enjoyable book too!
If baseball cards are your hobby you'll find this book interesting. It describes the dark side of the industry, mainly the Upper Deck Company.
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